Case Study

The Digital Real Estate
Lead Resurrection Engine

How Landly Transformed Lead Conversion from 3% to 18.5% Using AI Automation

516.7%
Conversion Increase
$33.9M
Additional Revenue
2 min
Response Time

Executive Summary

This case study documents one of the most successful PropTech AI automation implementations in recent years, showcasing how strategic artificial intelligence deployment can dramatically transform lead conversion performance in the competitive digital real estate market.

Landly, a rapidly growing PropTech startup, partnered with Goldwin AI to develop a comprehensive lead resurrection engine that increased their conversion rate from 3% to 18.5% within 12 months, generating over $33.9 million in additional annual revenue while reducing cost per acquisition by 83.9%.

The implementation demonstrates the transformative power of AI-driven automation in addressing the industry's most persistent challenge: converting high-intent leads into closed transactions before competitors capture the opportunity.

Performance Transformation

Key Metrics: Before vs After

Lead Conversion Rate +516.7%
Before: 3.0% After: 18.5%
Monthly Deals Closed +521.0%
Before: 62 After: 385
Monthly Revenue +521.0%
Before: $542,500 After: $3,368,750
Cost per Acquisition -83.9%
Before: $806 After: $130

12-Month Progress Timeline

Month 1 $542,500
3.0%
Month 3 $1,550,000
8.5%
Month 6 $2,520,000
13.8%
Month 9 $2,950,000
16.2%
Month 12 $3,368,750
18.5%

The Critical Problem

Landly faced a multi-layered conversion crisis that threatened their business viability. The fundamental issue stemmed from a critical mismatch between market timing requirements and internal response capabilities.

Critical Issues:

  • 24-48 hour response time vs 5-minute market requirement
  • 97% of qualified leads producing zero revenue
  • $17.7 million monthly opportunity cost
  • 8-month funding runway at current conversion rates

Goldwin AI's Solution Implementation

Discovery

Weeks 1-2

Development

Weeks 3-10

Integration

Weeks 11-14

Deployment

Weeks 15-17

Optimization

Weeks 18-21

Phase 1: Discovery & System Analysis

Comprehensive data audit and system architecture analysis. Analyzed 90 days of historical lead data to identify behavioral patterns.

Phase 2: Custom AI Engine Development

Developed predictive lead scoring models and automated response systems using NLP fine-tuned for real estate.

Measurable Results & ROI

18,742%
ROI Achievement
1 Month
Payback Period
521%
Revenue Increase
99%
Response Time Reduction
"The transformation Goldwin AI delivered for our business has been nothing short of revolutionary. When we started this partnership, we were facing an existential crisis—burning through our Series A funding with a 3% conversion rate that made sustainable growth impossible. What Goldwin AI built for us wasn't just automation; it was a complete reimagining of how PropTech can approach lead conversion."
SC
Sarah Chen
CEO and Co-Founder, Landly

Lessons Learned & Scalability

Key Success Factors

  • Comprehensive data preparation and quality assurance
  • Phased implementation with continuous optimization
  • Strong leadership commitment and clear communication
  • Custom algorithms vs generic automation tools

Scalability Potential

  • Cloud-native infrastructure for rapid expansion
  • Modular AI components for market customization
  • Applicable to various commission structures
  • Future automation opportunities identified

Ready to Transform Your Lead Conversion?

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